Privacy Policy
This Privacy Policy explains how James Duffield Electrical Services Ltd. collects, uses, and protects any personal information you provide when using our services or this website.
This privacy policy was last updated on 21 March 2026.
What Data We Collect
Direct Data (collected directly from you):
- Your name and contact information (such as phone number and email address)
- Property addresses where work is carried out
- Details you share via our contact form or by phone/email
Analytics Data (if you accept analytics cookies):
Google Analytics automatically collects data about how you use our website, including pages visited, time spent on each page, device and browser type, and approximate location. This data is anonymised and does not identify you personally.
How We Use Your Data
- To respond to enquiries
- To schedule and deliver electrical services
- To issue quotes or invoices
- To comply with legal and regulatory obligations
Lawful Basis for Processing
We process your personal data based on one or more of the following lawful bases:
- Your consent (for example, when you fill in our contact form or accept analytics cookies)
- Performance of a contract (when you hire us to provide services)
- Compliance with legal obligations (such as tax recordkeeping)
- Our legitimate interests (to operate and improve our services)
Cookies & Analytics
We use two types of cookies on our website:
- Essential cookies: Required for security and basic website functionality. These are always used and do not require consent.
- Analytics cookies: We use Google Analytics (GA4) to understand how you use our site and improve your experience. These are completely optional and only set if you explicitly accept them.
When you first visit our website, a consent banner appears asking you to:
- Accept All: Allows Google Analytics to track your anonymised usage data
- Reject: Declines analytics cookies; we will never load Google Analytics
Google Analytics Data: If you accept analytics cookies, Google Analytics collects anonymised data including pages visited, time spent on site, device type, and general location (country level). This data helps us understand how to improve our services. No personally identifiable information is sent to Google Analytics.
Changing Your Consent: You can change your cookie preferences at any time by clearing your browser cookies or contacting us. Your consent choice is stored for 1 year.
Who We Share Data With
We only share your information with third parties when required for legal, regulatory, or accounting purposes – for example, if required by HMRC. We do not sell or share your data for marketing.
Data Retention
We keep your data only for as long as necessary – usually up to 7 years for financial or tax reasons, or until your enquiry has been resolved.
Your Rights
Under UK data protection law, you have the right to access, correct, or request deletion of your data. To do so, contact us using the details below.
Contact
If you have questions about this policy or your data, please contact us.
Changelog
Version 2.0 - 21 March 2026
- Clarified Analytics section with cookie opt-in details (e.g. added instructions for withdrawing/changing consent)
Version 1.0 - 18 August 2025
- Initial Privacy Policy published
